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The ability to send video snaps was added as a feature option in December 2012.
By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured.
A feature known as "Geofilters" was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.
Snapchat users can design and submit their own "Geofilters" to be used on the app.
According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience.
When shared to a user's current story, the memory would have a white frame and timestamp to indicate its age.
Content in the Memories storage area can be searched by date or using a local object recognition system.
After a single viewing, the video disappears by default.
Spiegel explained that this process allowed the video data to be compressed into the size of a photo.
English, Arabic, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Traditional Chinese, Turkish Filipino Twi former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.