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As a fireman he’s spent all of his time pulling people out of burning buildings.I just try on clothes.”Models aren’t paid for their opinions but Cheshire isn’t shy about expressing his.
Superdry also reported a spike in sales after their campaign with Cheshire, leading many to dub him the “model with the Midas touch”.Since then he’s done campaigns for Vivienne Westwood, Paul Smith, Missoni, Dolce & Gabbana and high street brands such as Jack Wills, Gap and Marks & Spencer. We’re steeped in history and talent but we also tend to take risks.This year he’s once again the face of M&S’s Best of British line. The Americans have always had sportswear, but we’ve done the smarter stuff really well. All countries have the thing they’re best at and ours is tailoring – British tailoring is the best in the world. Just look at The Beatles.”And according to Cheshire, there’s a buzz about London at the moment.With a blog and a column in a national newspaper, his interest in clothes goes beyond how much he gets paid to be photographed in them.Was it always a hobby, even before he became a model?
”If you were ever in any doubt that being a male model is the best job in the world, spend half an hour with Cheshire. The son of a fireman, he was spotted by a Select scout when he was 15.